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Latest Marketing news Spain
May 2018
5 Signs it’s Time to Outsource Your Marketing
We get it: keeping your business tasks internal is tempting. This business is your baby, so you probably want to [...]
April 2018
Why You Should Use Attraction Marketing For Your Business
What is attraction marketing? Is it just another marketing buzzword? Actually, no. Attraction marketing is something you would be [...]
March 2018
What’s the Difference Between Native Apps and Web Apps?
Content is king, and apps are the easiest, most accessible way for people to view it. Everyone seems to live [...]
February 2018
4 Social Media Marketing Trends For 2018
Marketers worth their salt know very well that they have to keep on top of their social media game. That’s [...]
January 2018
What is a VPN Service and Do You Need One?
Cyber security tends to feel like something that is a problem for other people. Until it becomes your problem, that [...]
December 2017
These 3 Everyday Things will be Obsolete by 2022
As we have been working with IT solutions in Marbella for many years, we know better than many that a [...]
November 2017
3 Ways Modern Artificial Intelligence Benefits Your Marketing
Marketers are not the only people who will benefit from the powerful mode of communication that is AI, but they [...]
October 2017
Real Estate Client Management – Draw Polygons and Select Properties
New Technologies in Real Estate Client Management enable New Ways of Winning in Real Estate! NEW: Draw Polygons on a [...]
Why Email Marketing is Still Number One
Adobe recently conducted a survey that uncovered some interesting details about the success of email marketing. Apparently, email marketing is [...]
September 2017
3 Ways to Win at B2B Marketing
B2B marketing warrants slightly different tactics to typical B2C marketing. For your B2B marketing to be successful, you’ll need to [...]
4 Considerations For Getting Your App Developed
When you have a great idea for an app, it is exciting. You have probably thought about all of the [...]
August 2017
2 of This Year’s Advantageous Web Design Trends
Web design trends can be tempting to jump on when you’re looking to revamp your website, or simply start afresh. [...]
Be One Step Ahead With Carefully Planned Marketing
Let’s assume that you don’t plan to go it alone with your marketing. Depending on how skilled you are, and [...]
July 2017
Why Successful Real Estate Agents Are Geniuses
Real estate agents don’t have it easy. At Optimasit we have worked with many Real Estate agents over the years, [...]
How to Get the Best Out of Instagram
With the ever-increasing popularity of Instagram, the more opportunity you have as a business to utilize it for marketing. Of [...]
June 2017
4 Things to Look for in a Marketing Agency
Client satisfaction should be the number one goal of any marketing agency. When somebody is looking for a marketing professional [...]
Social Media Addiction is Destroying Relationships
Social media is such a huge part of our daily lives now that it is hard to remember how we [...]
May 2017
3 Objectives for Successful Mobile Apps
Mobile apps are an incredibly useful tool for building your business, and for many businesses with serious aspirations, building an [...]
Real Estate Agents: Are You Utilizing These 3 Social Media Platforms?
These days if you want to run a successful business, your communications must be polished and consistent. You must be [...]
April 2017
How to Make Your Content Work for Your Business
Most businesses have come to realise that content marketing for their website has become an essential part of the marketing [...]
Five Reasons Startups Often Fail
More and more people are leaving full time employment to follow the dream of being their own boss. No more [...]
March 2017
Why It Might Be Time To Join The Dark Side
It’s nothing new - it’s been around for years but for some reason, the big brands like Adidas and USA [...]
3 Crucial Components of Successful Web Design
Your website is the first port of call your customers go to when they want to find out about you, [...]
February 2017
4 Brand-Boosting Influencer Marketing Tactics
Whether you are starting out with a new business or trying to grow the one you currently have you need [...]
ANGULARJS 2 for Websites, Mobile Web, Native Mobile & Native Desktop
Ask us how YOUR website can be transformed into AngularJS Features of AngularJS: Fast and [...]
2 Affiliate Marketing Trends Coming This Year
What are some of the changes that could shape the industry in the near future? For affiliate marketing, I’ve outlined [...]
January 2017
How Technology will Advance in 2017
The most predictable thing about technology is that it will continue to be one of the fastest-growing industries, spilling new [...]
3 Inexpensive Marketing Strategies for 2017
Marketing has a reputation for being expensive, but it doesn't have to be the case if you know what you're [...]
2017 is the year for Optima-CRM users!
CRM for Real Estate in Spain Welcome to 2017! And what a year is lining up [...]
December 2016
3 Surprising Technology Trends To Boost Your Business
With new forms of technology continuing to emerge into both society and business at unfathomable speeds, it is easy to [...]
Why Conversational Al is the Future of Marketing
Chatting with bots sounds a little futuristic, but in this regard the phrase ‘the future is now’ applies. As a [...]
November 2016
9 Winning Real Estate Marketing Tactics
Competition in Spanish Real Estate is as fierce as ever, and the industry has been through a lot over the [...]
October 2016
4 Social Media Trends Marketers Need to Use
If we were to do the same things on repeat, twenty-four-seven in our daily lives, we would soon be bored [...]
3 ‘Must Know’ Content Marketing Facts
It is very easy to feel so confident in the content you’ve created that it becomes hard to imagine it [...]
September 2016
Marketing Success Through Positive Customer Experience
There are so many ways to market to consumers, and these are changing and evolving at a dizzying rate with [...]
Optima-CRM for Real Estate in the press
Following the Real Estate Conference on 15.9.2016 in Marbella, here are some extracts from the press on the launch [...]
Optima-CRM for Real Estate is Generally Available
This year's Real Estate Conference that was held on 15.9.2016 in Andalucía Lab, Marbella, saw a total of 86 [...]
Press Conference in Marbella Town Hall 13.9.2016
OptimaSys announces the general availability of its Optima-CRM for Real Estate Marbella, Tuesday 13.9.2016, OptimaSys presents in front of the [...]
ICCI Rema joins Optima-CRM
ICCI Rema as part of the ICCI Capital Group, is a renowned real estate business established in [...]
Press conference in Marbella Town Hall on 13.9.2016
Marbella, September 13th 2016: Today marked the announcement of the launch of the [...]
OptimaSys Press conference 13/9/2016 – Town Hall Marbella
Press conference announcing the official launch of "Optima-CRM for Real Estate, Powered by Dow Jones". About: Press conference about the launch [...]
How to Positively and Ethically Market to Children
Marketing is not always famous for the application of ethics, but nonetheless ethics should be carefully applied in some circumstances. [...]
OptimaSys wins case on Trademark for Optima-CRM
OptimaSys is delighted to announce that it has obtained the trademark for it's new CRM for Real Estate solution, after [...]
OptimaSys wins trademark case for Optima-CRM for Real Estate
OptimaSys successfully obtained the trademark for its Optima-CRM for Real Estate solution after a case with the [...]
August 2016
Marbella Dream Homes website goes live
Marbella Dream Homes, the commercialisation website of Smart Property Professional (owned by Real Capital Solutions), hired OptimaSit.com [...]
What You Need To Know About Minimalist Branding
One of the main characteristics of any successful business is a successful brand. The brand is at least as important [...]
OptimaSys & Dow Jones collaboration agreement
Reputed and longstanding multinational Dow Jones, formed in 1882, agreed to collaborate with OptimaSys' solution for Real Estate, [...]
How to Increase Engagement with Email Marketing
It’s no secret in the marketing world: email marketing is one of the most effective marketing methods and for that [...]
July 2016
OptimaSys announces Real Estate Conference on 15.9.2016
The next Real Estate Conference organised by OptimaSys is announced for 15.9.2016 and will take place in [...]
Has the Digital Age Rendered Printed Media Redundant?
Whichever way you look at it, the world is becoming more and more focused on the digital. Whether it’s our [...]
Real Capital Solutions website goes live
Real Capital Solutions, a US-based real estate investment company with European affiliate in Spain, published their new [...]
5 Vital Social Media Considerations
Social media is literally a world of its own. It’s a vast playground for all types of endeavor, but when [...]
Not Missing the Boat in Real Estate
Clients for coastal real estate typically research available properties online, prior to visiting or contacting a listing agency. There are [...]
June 2016
The Future of Real Estate Businesses
Coastal real estate targeting mainly foreigners or nationals with their primary residence at a significant distance, is changing dramatically now [...]
4 Powerful Marketing Strategies to Boost your Brand
Content marketing is here to stay, that much is obvious. The world online as omnipresent as the world around us, [...]
Nine Tips for Expanding your Business
When you have established your business and got it off the ground, it’s easy to settle into comfortable tactics to [...]
Paradise Realty Marbella contracts OptimaSys
Paradise Realty in Marbella is a high-end real estate agency mainly targeting the Russian and Norwegian countries [...]
Start Group in Calahonda goes live on Optima-CRM
Start Group in Calahonda, a long-term OptimaSys client for website, backend system and digital marketing, went live [...]
May 2016
Why Apps and Social Media Platforms connect you with customers
Approximately over the last decade the situation has been the same: with both innovations in technology and competition continually accelerating [...]
OptimaSit.com is awarded Digital Marketing contract Cortijo Care
OptimaSys via its digital marketing arm OptimaSit.com is awarded the digital marketing contract for Cortijo Care, a [...]
More agencies join the Optima-CRM pilot programme
Several agencies offered their collaboration with the beta testing of Optima-CRM [...]
What you Need to Know about Winning Web Designs
Looking for a web designer in Malaga – or web design in Marbella - might leave you scratching your head. [...]
April 2016
How to Polish your Business Communication Skills Fast
We all need business communication skills, but it isn’t something we are born with – it’s something we learn, and [...]
8 Reasons Email Marketing Boosts your Business
When you have a marketing budget, there can be many options as to how to invest your money wisely. The [...]
March 2016
New Restaurant “Olivia’s La Cala” trusts web business to OptimaSys
Owner and star Elliott Wright ("The Only Way is Essex") awards Optimasys to build & host their [...]
February 2016
How to Master the Sales Funnel With Content Marketing
As a Marbella based online marketing company we know that the traditional marketing model known as the funnel, but if not, perhaps [...]
CRM for Real Estate
Isn't time to replace that antiquated Property MLS system? A truly revolutionary new solution for Real Estate Agencies has entered [...]
January 2016
7 Powerful Marketing Habits for 2016 – Boost your Marketing Department
Marketing is not something that you do as an afterthought. Nor is it something that you do half-heartedly. In a [...]
Optima-CRM for Real Estate – Controlled Availability
Optima-CRM for Real Estate is version 3 of OptimaSys' pro-CRM solution for Real Estate. Today the software solution [...]
December 2015
To Blog or Not to Blog?
Optimasit’s marketing company Marbella knows that blogging has established itself as a household word over the last few years, with [...]
Costa Andalucia partners with OptimaSys for Holiday Rentals
Successful holiday rentals company Costa Andalucía in Mijas partners with OptimaSys for the definition of the complex [...]
Making the Most of Mobile Marketing
As a Marbella based online marketing company we know that mobile marketing is growing exponentially in popularity and anybody serious [...]
November 2015
Business 1st Awards 2015
Business 1st Rewards Its Dedicated Members Business 1st is the longest running English spoken business network on the Costa del Sol [...]
The Visual Voice: Your Graphics Speak Volumes
It might not be the first thing a marbella business owner considers when creating marketing materials or website content. The [...]
The Nature of Technology – Are You Along for the Ride?
We are the Marbella online marketing professional and we know that technology moves too fast these days - it’s hard to keep [...]
September 2015
Why Optimise Your Website?
Is there really any need to optimise your website? What does it really mean and how does it work? All [...]
How to boost your business with mobile technology
Learn how Mobile technology can help you position at the top of Google. OptimaSit.com: connecting our business to the world. Find out more...
April 2015
AMS 2.0 for Real Estate Agencies is Now Generally Available
OptimaSit.com delivers as one of the key Real Estate Marketing & Technologies players on Spain's Costa del Sol, its next [...]
AMS 2.0 for Real Estate Agencies is Now Generally Available
Real Estate Agency solution integrating all you need to run your Agency!
Today Ranking in Google Just Got More Difficult…Again. Unless…
Today is the day that Google (finally) imposes on all websites to cater to the web's most used devices: Mobiles. [...]
Try These New Ideas with Keywords to Rank Your Blog
Try These New Ideas with Keywords to Rank Your Blog Keywords help rank your Blog So even before you [...]
Don’t Miss a Trick with Blog Writing
It’s a blog eat blog world out there! Don’t Miss a Trick with Blog Writing Do you need [...]
Platforms to Raise Your Game
Platforms that make you stand out! Platforms to Raise Your Game Anyone who wants to promote a website [...]
December 2014
Bob is Alive! OptimaSit.com Launches New Agency Platform
You know Bob? Maybe not yet but you will! Bob is the new kid on the block giving life [...]
November 2014
SO IF I WAS A PENGUIN…
SO IF I WAS A PENGUIN... So if I was a penguin... Google have rolled out Penguin 3.0 and [...]
October 2014
CEO of OptimaSit.com Speaks on Radio RTV Marbella
RTV Marbella's Nicole King interviews OptimaSit.com CEO. Geert Rillaerts - CEO & Founder OptimaSit.com Hear the [...]
September 2014
IT’S CERTAINLY NOT THE FINAL CURTAIN FOR REAL ESTATE IN SPAIN
IT’S CERTAINLY NOT THE FINAL CURTAIN FOR REAL ESTATE IN SPAIN OPTIMASIT.COM PUT ON A SHOW! OPTIMASIT.COM PUT [...]
Why you should give a yahoo!
Okay I'll admit it - I am constantly lecturing clients about having some patience, while trying to calm them down [...]
New Google Penguin 3.0 Update Coming to a Website Near You?
Online marketers the world over are on high alert; our ears and eyes have evolved somewhat, and most of us [...]
CONVERSION RATE OPTIMISATION TIPS
CONVERSION RATE OPTIMISATION TIPS TRANSFORMATION FOR THE DIGITAL AGE You might think it an easy job being a [...]
Digital Marketing Seminar for Real Estate on 23 Sept 2014
All Secrets Revealed...Period! Following the overwhelming success of our previous seminar last April... Over 100 companies participated to our [...]
THE BEATLES WERE ALL ABOUT SOCIAL MEDIA!
THE BEATLES WERE ALL ABOUT SOCIAL MEDIA! THE TOP 5 BEATLES SOCIAL MEDIA TIPS Can you imagine [...]
REAL CAPITAL SOLUTIONS INVEST 200 MILLION IN MARBELLA
REAL CAPITAL SOLUTIONS INVEST 200 MILLION IN MARBELLA Good news for Marbella as the American company, from Colorado, REAL [...]
GOOGLE STARS
GOOGLE STARS ARE GETTING READY TO SAVE, SHARE and ORGANISE WEB CONTENT Stars in Your Eyes Google [...]
OUTRUNNING YOUR COMPETITION IN REAL ESTATE
http://www.slideshare.net/ElementPractice/out-running-youpowerpoint-estate-event We’re Back! Real Estate Get Ready! A FREE DIGITAL MARKETING event with TIPS & TRICKS for SEO, [...]
Dream Properties Nerja new website goes live
Property experts in Nerja (DreamPropertyNerja.com) launched their new website today. The new website not only introduces a dramatic new design, [...]
August 2014
SEND MESSAGES ON PINTEREST NOW!
SEND MESSAGES ON PINTEREST NOW! It may not have been your chosen Social Media Channel of choice, it’s just for [...]
We Want You!
OptimaSit.com is seeking to expand its dynamic team based in Marbella centre. If you are a dynamic, hands-on, driven by [...]
MEASURE WHAT MATTERS
MEASURE WHAT MATTERS How do you measure what is happening in your business? Do you have a clear idea, or [...]
Real Estate Agencies: Free Event on September 23rd – Register now
Following the overwhelming success of the event last April “Like It Or Not, You Need Social Media in 2014″ where [...]
July 2014
COME FIND ME ON ….GOOGLE!
GOOGLE+ NOT JUST YOUR AVERAGE SOCIAL NETWORK PLATFORM Act now and be an expert on Google+ (or Google plus), it [...]
BECOME THE NEXT MONA LISA ON SOCIAL MEDIA ONE FOR THE LADIES!
BECOME THE NEXT MONA LISA ON SOCIAL MEDIA ONE FOR THE LADIES ! Over 6 million people visit the Louvre [...]
LIFE IS EXPANSION
LEAD GENERATION WITH DIGITAL MARKETING LIFE IS EXPANSION LEAD GENERATION WITH DIGITAL MARKETING It’s time to wake up [...]
WE ARE ALL BECOMING MARKETERS!
Are you acting out your mission statement? You have to be a marketer in today’s competing world, you have to [...]
Business 1st Member EU Insurance Direct Goes Live
Today euinsurancedirect.com new website made by OptimaSit.com went live successfully. With this new design, which breaks with most 'traditional' (boring) [...]
Announcing New Event for Real Estate Agencies
On September 23rd we organise our next seminar at Andalucía Lab oriented to Real Estate Agents and Agencies. More detailed [...]
June 2014
SEO for Small Businesses…Yes You Can!
Small and midsize businesses have no option other than be seen on the internet. Social media optimisation as well as [...]
May 2014
Secrets to Intelligent Adwords Marketing
Does Adwords marketing work? The quick answer is YES. However there are a few very important things to consider. Google [...]
BE YOURSELF EVERYONE ELSE IS TAKEN
HOW REAL ARE YOU WHEN IT COMES TO BRANDING YOUR BUSINESS? Does your profile stand out, will it make [...]
New Estate Agency Solution Official Launch
Good news for the Real Estate Agency community: OptimaSys Group Spain introduces its all new Agency Management System (AMS). One year [...]
April 2014
Trusted Trades Association at the OptimaSys Event
Trusted Trades Association shows its engagement to the business community on the Coast again. This time by participating to the [...]
Like it or not, you NEED Social Media in 2014 – event
The event on April 23rd at Andalucia Lab...one word: EXCELLENT! And we have to thank this to the 106 companies [...]
How do you sell yourself on online marketing?
Real time Marketing for you and your clients Did you know that 93% of marketers use social media? At Optimasys [...]
How to be the best Estate Agent on Social Media
Connecting Facebook to Pinterest Did you know that Facebook walls are being checked 6 times more often than private email [...]
February 2014
Vamoz – Leef Nu! Is Officially Live
February 19th 2014 – Vamoz.es is officially live, and has a clear message to send its target audience in Belgium [...]
October 2013
Outsourcing Your Marketing & Technology While Complying With Laws
In an ever-changing and more complicated market space where budgets are tighter than ever, Marketing has never been as important. [...]
September 2013
R-DMC’S Glass Manufacturer’s New Web Presence
RDMC’S is a family run business with over 189 years of combined experience in the glazing, construction and steel industry, [...]
Social Media Presentation at Business 1st
At the new season's first meeting of Business 1st, OptimaSit provided a Social Media educational session given by Annika Östman. [...]
Social Media for Your Business…at Business 1st on 12/9/13
We all use them...some of us are really addicted to them...now how do you BENEFIT from them? Facebook, Pinterest, Twitter, [...]
August 2013
Grupo Smart goes live with their Smart Fusion App
Grupo Smart consists of several Smart divisions covering areas such as Radio, Satellite & IP TV, and printed media. Each [...]
April 2013
Business 1st Web App is live
Business 1st is one of the leading business networks on the Costa del Sol. OptimaSit's strategic roll-out of its new [...]
All WordPress sites: protect your login
There's an aggressive attempt on virtually all WP installations worldwide where malicious intensions are involved to hijack WordPress sites that [...]
March 2013
Death of the Laptop…Rise of the Smartphone
In some languages there are sayings like: the death of one is the bread of another one. A saying that [...]
2013 Update on Smartphone Usage
The rise of the Smartphone is unstoppable: the trend that was started about 3 years ago keeps growing even stronger [...]
OptimaSit presents at Business 1st on March 14th
This Thursday OptimaSit is guest speaker during the Business 1st meeting in Golf El Chaparral, Mijas Costa, Spain. Business 1st [...]
February 2013
Google Updates Ad Campaigns
Google has updated its Adwords Campaigns reflecting the strong increase in mobile usage and mobile searches in specific. Now that [...]
Amrein Fischer (Marbella Exklusiv) Live on Mobile
One of Marbella's finest Real Estate agencies specialised in the German-speaking market, Amrein Fischer (aka Marbella Exklusiv) went live with [...]
January 2013
Golf El Chaparral – Live on Mobile
Golf is an art, a way of life. The people at Golf El Chaparral have understood this very well and [...]
Golf Los Naranjos Marbella – Live on Mobile
The Costa del Sol is often referred to as the Costa del Golf because of its paradise for golfers of [...]
Finally…2013 Has Started FOR REAL!
Happy New Year to all of clients and to those who have no idea that they will be this year... [...]
December 2012
Smartphone Battle: 2013 Preview
Mobile internet will be the principal way people connect online in 2013...that much is sure. So what does this mean [...]
Real Club Padel Marbella
Good news for all lovers of Padel: now you can find all information about the best Padel club in Marbella on [...]
Smart Fusion Apps versus Mobile Optimised Sites
"The Future of Internet are Smart Fusion Apps, not mobile websites nor Native Applications" say leading Internet Technology Analysts in [...]
May 2012
QR Codes & Mobile Websites
What do QR codes & Mobile Websites have in common? A QR code must have a Mobile Site to link [...]
April 2012
Residencia Estates Live on Mobile Site
One of Marbella's leaders in Real Estate based in Elviria, Residencia Estates, now has a treat in store for its [...]
March 2012
Da Bruno Mobile Site Goes Live
One of the most known restaurant groups on the Costa del Sol (San Pedro de Alcántara, Marbella, Cabopino), Da Bruno, [...]
Google Mobile Advertising on Mobile Websites
Ian Carrington, Google's Mobile Sales Director, says: "There’s benefits for both traditional applications and mobile websites and I think both [...]
Residencia Estates Mobile Website Success
Residencia Estates in Elviria, Marbella, was the first real estate agency to implement a mobile website for smartphone users which [...]
Ocean Clinic Mobile Site Goes Live
Ocean Clinic's Dr. Kai O. Kaye is a renowned figure in the Marbella social scene due to his innovative and [...]
February 2012
Post Holiday Learnings for 2012
Google performed this research in collaboration with Ipsos. Google released their findings of mobile usage of the internet and came [...]
And The Winner Is…
On February 9, 2012, OptimaSit gave a away one of its jewels: a custom-built Mobile Website which enables companies to [...]
January 2012
OptimaSit Presents at CIT Marbella on 9/2/2012
Thursday February 9, 2012, Geert will present in front of 80 companies at the regional meeting of CIT Marbella in [...]
November 2011
Free Guide to Mobile Websites
As the world went mobile, now with more than 60 percent of searches initiated from a mobile device, OptimaSit released [...]
Mobile Websites: Welcome to the Future
Going Mobile with Mobile Optimised Websites is one of the most pressing issues any business with online presence faces today. [...]
October 2011
Marketing-Ready Websites
Websites that look great, but at the same time are the perfect vehicle to bring you to the top of [...]