Start Group in Calahonda, a long-term OptimaSys client for website, backend system and digital marketing, went live using Optima-CRM.com. This innovative company understand the Optima-CRM vision and the need for tools as such to win the digital marketing battle. It also sees the major benefits over antiquated property systems and intends to cut loose completely rather sooner than later, once Optima-CRM MLS network grows to a broader base, which is expected in 2017.