What is attraction marketing? Is it just another marketing buzzword? Actually, no. Attraction marketing is something you would be wise to consider if you’re aiming to dramatically increase the number of leads you get, day-to-day. Attraction marketing basically means teaching your potential customers about the worthiness or desirability of your products or services, with [...]
Content is king, and apps are the easiest, most accessible way for people to view it. Everyone seems to live on their smartphones lately. So as a marketer, it makes sense to get your content in front of them that way. There are two kinds of apps you will need to consider as a marketer. [...]
Marketers worth their salt know very well that they have to keep on top of their social media game. That’s because networks like Facebook, Twitter, Instagram are forever updating – if you don’t keep up with their developments, you lose your marketing power. As is the case every year, trends keep popping up, and 2018 [...]
Cyber security tends to feel like something that is a problem for other people. Until it becomes your problem, that is. Having said that, all the films out there about hackers, the innumerable phishing stories online, and the omnipresent tales about dying internet privacy have combined to make ears prick up. That’s why VPN services [...]
As we have been working with IT solutions in Marbella for many years, we know better than many that a lot can change in a short time. It was around five years ago that Apple’s iPad was first launched. Doesn’t that seem like an age ago already? Around the same time, Kickstarter campaigns debuted, which [...]
Marketers are not the only people who will benefit from the powerful mode of communication that is AI, but they stand to benefit more than many. Communication takes up a lot of our time, and sometimes it is challenging to keep on top of. Today’s customers expect almost instant responses, and to delay is to [...]
B2B marketing warrants slightly different tactics to typical B2C marketing. For your B2B marketing to be successful, you’ll need to develop tried and tested strategies and use them consistently. You may be selling to other businesses, but it should not be forgotten that these are still customers. You are providing products and services to businesses [...]
Web design trends can be tempting to jump on when you’re looking to revamp your website, or simply start afresh. 2017 has brought us several trends in web design. How do you know which one is right for you? If you’re on the Costa del Sol, then it makes sense you’d be looking for the [...]
Real estate agents don’t have it easy. At Optimasit we have worked with many Real Estate agents over the years, as we know a lot about their business and what they need to function effectively. We understand their workload and the issues they face on an average day. Real Estate agents have a tough job [...]
Client satisfaction should be the number one goal of any marketing agency. When somebody is looking for a marketing professional to assist with their business, one of the first questions they’ll be pondering is, “how do I know this agency is good?” We may know very well that we are great at what we do, [...]
