Whether you are starting out with a new business or trying to grow the one you currently have you need the help of the best online marketing in Marbella, it’s probably safe for us to assume that you wish to have a positive influence on your target customers. So you do, and that’s great; but while intentions are one thing, actions are another. We live in a world where there is an unprecedented amount of competition for consumer attention. Under these circumstances, how can you guarantee to influence your audience in a positive way?
The key is to consider carefully what makes a person influential. For instance, you may be putting in a lot of effort and spending a lot of time on social media marketing, but if you aren’t getting engagement (regardless of how many followers you are getting), you simply are not influential. Is it obvious to you, when you look at leaders – both in your field and outside it – what the key factors are that made them leaders?
- Build trust to build credibility
In order to build trust, it is necessary to take a lot of care to keep your customers happy. If you are to be a leader in your field – and let’s face it, there’s no point aiming to be anything less – keeping your customers happy, no matter what, is a major factor.
People need to like you, and in order to like you they need to know who you are; that you are not only trustworthy and reliable, but also an authority in your field. You will need to demonstrate that you have these qualities via the content you put out there, as well as in the way you handle your customers. Adding personal presence to your content and website will help, as will dealing with your customers directly whenever possible – and especially when resolving an issue.
Once you have your customers’ trust, you probably have their loyalty and their word-of-mouth recommendations.
- Be as unique as you can manage to be
It’s the same problem again – competition. There’s a lot of clever marketing around, so you won’t be on your own regardless of how niche your products and services are.
Try to develop a combination of USPs (unique selling points) relating to your particular brand, products or services that will make you stand out from the crowd. Make sure that these USPs are fully present and carefully highlighted in your content and any marketing campaigns you do.
- Promote yourself wisely
This one is a bit of a catch-22. Your potential customers want to know how brilliant you are – that’s the reassurance they need to feel comfortable buying from you. However, if you tell them how brilliant you are (regardless of how true it is) they’re likely to assume you’re full of yourself and run a mile.
So how do you get around that one? For a start, people believe what you believe about yourself, to a certain extent. If you’re confident, most people will assume that you have reason to be. But there is a difference between confident and arrogant, or cocky.
Discretion is key. You can strategically drop success stories into your content, newsletters etc., and let testimonials do some talking for you. Affiliation links are another good way to incentivise people to market your brand; the latter is promotion for minimal effort on your part, and may give the impression that your brand is widespread.
- Communicate on a personal level
Social media has had a huge impact on the world in terms of connecting people; on the other hand, it is actually quite antisocial, if you think about it. Words on a screen are the number one form of communication these days, having overtaken phone calls and the most connective communication of all: face-to-face meetings.
It can be paradoxical, in that you have access to many more people, yet there are more barriers to reaching them on a deeper, more personal level. It seems to be a habit that we have slipped into en masse, this acceptance of convenient communication in place of the personal touch. At the same time, there is a lot of evidence that we miss the personal touch and appreciate it more than we ever have done – when we do get to experience it.
It is for this reason that you have an extra tool for your influencer marketing. Be as personal as you can be in your communications, even if it takes more time and effort; your customers will remember you for it. That means not only having a consistent online presence, responding to messages, comments and actively encouraging discussion, but communicating personally with them however and whenever you can. If you want your customers to engage with you, you must also engage with them.
For more assistance in getting your influencer marketing right first time, contact Optimasit. We are the leading marketing and technology agency in Marbella, and there’s not much we don’t know about marketing (if we do say so ourselves).