We get it: keeping your business tasks internal is tempting. This business is your baby, so you probably want to oversee everything, and you may reason that it’s cheaper. That’s understandable, but it could be true that you simply don’t have the time, manpower or knowledge to manage all of the crucial tasks.
If this is the case, you risk damaging your business by not performing each task optimally. Outsourcing certain aspects of the business can be advantageous, and this is especially true for marketing. Marketing is a big job, and it’s one you can’t afford to do poorly. Your marketing determines your customers’ perceptions of your business, so sometimes it’s best left to the experts.
If any of the below points apply to you, it’s time to outsource your marketing activities:
- Your revenue is lacking
If your revenue is coming in at a sluggish rate, and you know you could do better, your marketing could probably do with a boost. Substandard marketing may not be the only reason for low revenue, but good marketing can only result in an improvement.
It’s all about ROI (return on investment). If you’re finding that your marketing spend is overshadowing your ROI, you probably need a helping hand. As the leading marketing experts in Marbella, Optimasit know that it’s best to measure success this way. We can give you an objective insight into the extra revenue you can expect from our efforts.
- You never reach the end of your to-do list
Obviously workload fluctuates no matter what your business. But if you’re finding that you’re forever running behind on projects, you sure as hell don’t have enough time for effective marketing campaigns. What’s more, a good marketing campaign should bring in more business, meaning there will be even more tasks for you to complete.
If you don’t think you can handle any extra work, you should outsource your marketing. The thing with marketing is that it’s always changing – there is one new trend after another. It takes time and effort to keep on top of that… and if you don’t, you simply get left behind.
- You’re using outdated marketing methods
As we mentioned above, new marketing trends are always popping up, and when everyone else is jumping onto the bandwagon, the majority dictates. You can’t afford to be stuck in the past.
For example, if you’re used to investing mainly in printed adverts, you are missing out on all the digital marketing opportunities available to you. Social media marketing is something that every business should be utilizing, but even that is not the only channel you should focus on.
When you use a team of marketing experts, you are tapping into a knowledge base far bigger than your own. Good marketing specialists will have their finger on the pulse, applying the latest trends and techniques to your business at all times. They’ll introduce new strategies and set you up on all the necessary channels, leaving your mind free to focus on other business activities.
- Your strategies leave a lot to be desired
Perhaps you don’t have a strategy at all. This is a big mistake! It’s easy to let this slide, though… after all, you probably don’t have enough hours in the day to justify brainstorming sessions on improving the company’s direction.
The daily duties are eating up your time and you can barely manage to complete them, let alone develop in-depth marketing strategies and oversee implementation. The downside here is that your company vision will suffer. Before you know it, you lose sight of where you’re headed… and that’s a hard place to come back from.
If this sounds like you, it’s better to leave your marketing strategies in the hands of experienced marketing specialists. Strategizing and planning your campaigns is what they do best.
- Your marketing results are substandard
If you’ve been doing your own marketing and giving it your all, with disappointing results, it’s time to hand over the baton. One of the benefits of outsourcing to a marketing team is that you can pull out of it if you find it’s not working for you. It’s more of a challenge to fire a marketing employee, even if they’re not bringing in the results you’re after.
The bottom line is that if your marketing results are below par, you need to make a decision. Are you going to pour more time and resources into figuring it out yourself? The great thing about outsourcing is that the experts you hire will demonstrate what works, and when the time comes that you are ready to take over, you’ll already have evidence of what works for your business. That puts you one step ahead of where you started out, at the very least.
If any of these issues sound familiar, why not pick up the phone to Optimasit and have a chat with us about your marketing needs? As the leading marketing specialists in Marbella, we are confident that we can improve on your previous marketing efforts. There’s only one way to find out!