Happy New Year to all of clients and to those who have no idea that they will be this year…
The holidays is a nice period to reunite with loved ones, toast on the past year and look forward to the next. Here in Spain people take this rather serious with weeks on end ‘fiestas’. All nice and well, but it started to itch a little as we have so many new things coming up in the New Year.
2012 was the year where the internet went through a serious change: for the first time the internet was accessed more using a mobile device than it was ever before. That mobile trend will exponentially gain more terrain over the coming years. It has been predicted by technology analysts that mobile is THE growing market for the coming 5 years.
Already in December 2011, over a year ago, the majority of all Google searches originated from mobile devices. With a growth of about 8 times faster than the PC grew in the 90’s, the mobile usage will soon dominate Google searches over 80%. For EVERY business worldwide, this means that a dramatic change in their marketing strategy. Basically analysts, including Google itself, mean that businesses who do not adapt their main marketing strategy to mobile will be out of business. A strong but very credible statement to not take lightly.
Time is as usual not anyone’s friend, especially as more and more business are embracing the mobile initiative and have started hijacking competitor’s clients. A well-implemented mobile strategy can bring a company an increase of up to 21% new clients or sales. In times of crisis, this is a gift sent from heaven…yet the initiative of course remains yours the business owner! Find out how inexpensive and effective our services are that can take you to the next level and outrun your competitors before they even notice it. Contact us today…