Marketing is not always famous for the application of ethics, but nonetheless ethics should be carefully applied in some circumstances. And for this reason if you need to make a good marketing for your business you need the help of the best online marketing in Marbella.
For instance, campaigns aimed at children can go badly wrong if not delivered in the right way. If perceived to be in any way negative, such campaigns may badly damage or even totally ruin a painstakingly created brand.
Because it is the case that marketing often targets feelings rather than intellect, children are particularly susceptible. Many marketers are well aware that children’s preferences can be easily shaped by the celebrity face selling it, rather than the value or quality of the item, for example.
None of this means that it is unethical to market products that may be attractive to children, but that both campaigns and products should be created in an ethical manner with an ethical message.
Openly champion safety and educational value
Is it ethical to market toxic fast foods and processed, synthetic food products to children? Probably not, but a glance at any TV screen will tell you just how concerned with ethics the promoters of such foodstuffs are. There is no ethical way to market a product that is fundamentally damaging to a child’s health, but that isn’t going to stop a business that relies mainly on income from this demographic.
In the case where marketing to children is not unethical in itself, there are still ways to do it so that all is morally sound. So, what should companies that wish to tap into the children’s market take into account?
For a start, children are surprisingly good at spotting insincerity, so coming from a genuine place (i.e. having children’s best interests at heart) will be perceived by them. Parents are often a whole lot more cynical, but if a child is really ‘sold’ on a product, they are often able to wrap the parent around their finger, so to speak; hence successful marketing to the younger demographic often aims at sidestepping the parents completely.
Make it your business to know how kids think
A marketer will need to make an effort to understand how children think. Their content will need to be fun first and foremost, if it is to engage children. Even if not marketing to parents directly, safety and efficiency will need to be communicated to them somehow.
Ads and content should demonstrate the above clearly, and the feeling that parents will easily be able to monitor a child’s usage should be conveyed where possible. Such information can be conveyed on a website or advert, as well as product packaging.
Kids love to identify with particular brands (think football teams, sportswear and games consoles), so they will be the first ones to sing your products praises to their peers if they like them. They also love to be expressive so if your product allows for a creative element that they can show off to others, all the better. This is also ethical in that it encourages their creativity to flow.
Your content must be engaging
YouTube is a good avenue, as is offering content that they can download from the net. If you can find a way to include something in your products that encourages or is in line with their school education, parents will be much more likely to approve of or make the purchase. Education videos and ebooks are good things to include with your product.
Being committed to ethical products and marketing for children should be a very visible thing if you wish to create a lasting brand. This might seem like one of the trickier areas of marketing, and perhaps it is if you’ve had no experience with it before. Sometimes it’s just safest to leave it to the experts. That’s where Optimasit come in.