LEAD GENERATION WITH DIGITAL MARKETING
It’s time to wake up and change your Marketing techniques. There are quicker, smarter and more accurate ways to create leads and make conversions. Lead generation is becoming ever popular especially for businesses that are service orientated.
How do you define lead generation when talking about Marketing?
It is creating leads from the interest or enquiries about your product or service. The need for leads is categorised as advertising but can also be organic, either when you are sourced through search engines or been referred by others.
So how do you get quality leads and progress to conversion?
You can pay for a company to generate leads for you and they will be following the type of approaches below. So set your budget and go with companies dedicating themselves to lead generation or go it alone.
Are you asking the following questions?:
How can I engage with my customers online?
Do I need Social Media?
How can I improve my search ranking?
In today’s market you are now looking at working with a Digital Marketing team or developing this yourself.
The internet has more muscle strength when it comes to generating leads, recent studies conducted demonstrate 78% of respondents using email for lead generation, before more traditional forms of event marketing. Another study found a whopping 93% of leads account for direct traffic, search engines and web referrals as the most popular form of generation.
There are official email systems making life easier for everyone. The newsletter sent to customers from subscriptions made online can target specific types of clients and customers and fulfil their needs more effectively. This makes conversion rates higher.
You still need to generate quantity as well as quality because you still will have a small percentage converting and your leads may be coming from other sources. Using other sources you can aim for leads to be specific to your audience.
Yes, you need Social Media. The growth of Social Media has become the buzz for generating leads and open up more potential business opportunities.
Depending on your style of business really determines the best channel for you to promote yourself, of course it won’t hurt to have several active. It would be advised to dedicate time to building a community and network with a few, rather than spreading yourself thin.
FACEBOOK, TWITTER, LINKEDIN, PINTEREST, INSTAGRAM
The follow up is easier for conversions, as you track the activity and behaviour patterns of your followers or network. The time to close a deal is made easier in the whole process as the foundations have been made.
Facebook can promote posts for you to encourage building an audience of followers, ‘likes’, as they are called. This form of advertising can target demographics and set budgets. You can choose to schedule the promotion to run continuously or customise it for a more specific number of days. It’s up to you when to start, stop and measure the success of these promotional campaigns.
This makes perfect sense you will have more impact and results when you are able to engage more authentically with your potential clients. Build these relationship using channels like Social Media to communicate your message.
You will have more success when you interact more socially, it seems to be the new approach to marketing. It is a more BUILD, NURTURE & GROW process. Your future clients or customers are insisting on more personal forms of communication.
To build your leads this way you will have to consider offering and sharing high level of content through your website and Social Media Channels. Your network or community are more likely to follow what you are doing and you will remain a constant in their minds.
WHAT TYPE OF CONTENT?
The material you share is based on what your potential clients are searching for. If you are answering their questions you will be found on searches. This relevant content will be in the form of downloadable material e.g. eBook’s, PDF’s, White Papers, Articles & Features and Blogs.
This information is shared with various sites and you will be building constant back-links to your personal URL. Share on your Social channels as well, but do consider mixing business content with a more relaxed informal social type of communication and sharing. You will lose the interest of followers if it is solely business advertising.
SEO – SEARCH ENGINE OPTIMISATION
The subject of SEO is huge and ever-changing. If you do choose to go it alone there are
easy to use tools and online software that will TRACK, ANALYSE & OPTIMISE your website.
There are numerous considerations you have to take into account of and you can just as quick lose rankings than gain them if you don’t follow the guidelines.
SMO – SOCIAL MEDIA OPTIMISATION
This is now an important factor in relation to the world of SEO, as it can drastically help search engines in the rankings. The searching is personalised and when you are being ‘like’ or followed, you are seen as having more quality content.
Create your campaigns to carry the same look, theme and message across all your chosen fields of media advertising. This is on physical material and virtual. Being in front of an audience still carries weight. Your face added to a campaign will always be a winner.
Using a branding image actually will cut down on your marketing costs.
Naturally you can still work with teams of telesales staff, but remember it’s not the only way to do it. These teams generally are following up on leads that have previously been generated in other ways.