Whichever way you look at it, the world is becoming more and more focused on the digital. Whether it’s our art, our books or our social connections, people are spending so much more time online that it is becoming increasingly obvious that marketers will have to do their work in the digital realms more often than , if they wish to continue to reach people for this reason if you are in the area of Costa del Sol you need the help of marbella online marketing.
So what does this mean for those that excel (and more to the point, have their business investments in) printed media?
With the rise of ebooks and kindles, publishers are surely having a harder time than ever before convincing people to part with that little bit more cash for the physical, ‘old school’ version of their literature.
There will always be those that cling to the ‘old way’ of doing things just because, those who like to flick through a magazine on the train, and those who love to own a hardback copy of their favourite book or study texts for their exams this way. But it seems that digital is becoming predominant, and there isn’t much that can be done to halt that fast train.
Printed media is being pushed into metamorphosis
So, this poses a potential problem for those who have a lot to lose when paper finally goes out of fashion. Fortunately, as it stands, not so many people are ready to give up their printed, paper commodities. There is just something that can’t be matched in a book or glossy magazine with a beautiful cover and high quality finish and if you have your own bussines you need help of company online marketing Marbella.
Flyers and posters haven’t gone out of fashion just yet either. There are many books that a Kindle could never do justice to, and glossy magazines still hold a major appeal within Western populations, for sure. Lounging on the sofa on a Sunday with a fashion magazine is seen as a leisure pursuit for so many. It’s all about the presentation; we’re suckers for aesthetics, and perhaps tradition too.
This leaves some room for advertisers to get their products out there in print, but perhaps in a more specialised way and to a more specific market. There is no question that in modern times, printed marketing materials are not something you can solely rely on, and you’re going to have to go to digital a significant percentage of the time too. Mass-marketing may well be going totally digital, and so much content is created around keywords, which obviously doesn’t apply to printed media.
It’s not over ‘til the fat lady sings
All of this is pushing printed media into a different bracket; on the positive side, certain magazines have become a more prestigious advertising prospect for luxury and specialised brands.
It is still possible to get your adverts in front of people via newspapers but this is (although not necessarily cheap) a no-frills option and usually needs to be specific too. Leaflets through the letterbox are almost a totally redundant form of marketing these days, for various reasons; not least of which is that it is not seen as an intrusion, more so than a marketing email in the junk folder (or even main inbox) is. What the digital age has really done is to alter the way we perceive (and therefore use) printed media.
If you would like to take your marketing to the next level, whether through digital media or printed media, why not talk to Optimasit about the best options for your business? Our team of experts have many creative ideas and a lot of marketing knowledge, so we are able to help you even in the most competitive of markets.