Clients for coastal real estate typically research available properties online, prior to visiting or contacting a listing agency. There are several things that are instrumental to drive a potential client to your website, and keep them in your ecosystem:
  • Be visible online
  • Be unique (or appear to be at least)
  • Entice them with an attractive offer
  • Capture the lead
  • Follow-up closely
The battle is won online…are you, better said, is your property system ready for this?

Apply these 5 elements and win from even your biggest competitor online, pulling in potential buyers before anyone else does:

1.  Unique content on your website for your own listings as for those of other agencies.
2. Never display property references that are shown on competitors websites (the most popular property systems’ references can be Googled and found…making you lose your client!)
3.  EVERY property photo needs to be optimised for SEO as nowadays photos are the Number 1 ranking reasons in Google. Do all your photos carry original ALT descriptions?
4. Off-Site SEO taking care of third party credibility. Once you have placed absolutely unique content on your website (as part of On-Site SEO), now it’s crucial to apply the right link building strategies to position your individual pages & properties on the first pages of Google.
5. Expand your footprint through an intense social media strategy posting several times daily interesting content as to work the awareness of your brand amongst the most popular networks such as Facebook, Twitter, Google+, Pinterest, YouTube, etc.

We all have an equal chance to win and be in front of the many potential buyers and renters who do their research foremost online. The wider your footprint (we refer to it as your “ecosystem”), and the deeper your impact (higher rankings, more impressions, etc), the more likely you will be seen and selected. There are quite some variables that determine “being found”, and with the right approach and latest tools, you are set to win!

Contact for more info on how we can also make you a winner. Our digital marketing team as well as our technology department (with its unique Optima-CRM solution) will lead you to the finish first!

[/et_pb_text][et_pb_blurb admin_label=”Blurb” url=”” url_new_window=”on” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ image=”” alt=”crm for real estate” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” body_line_height=”2em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][/et_pb_column][/et_pb_row][/et_pb_section]