As we have been working with IT solutions in Marbella for many years, we know better than many that a lot can change in a short time. It was around five years ago that Apple’s iPad was first launched. Doesn’t that seem like an age ago already? Around the same time, Kickstarter campaigns debuted, which [...]
Marketers are not the only people who will benefit from the powerful mode of communication that is AI, but they stand to benefit more than many. Communication takes up a lot of our time, and sometimes it is challenging to keep on top of. Today’s customers expect almost instant responses, and to delay is to [...]
Adobe recently conducted a survey that uncovered some interesting details about the success of email marketing. Apparently, email marketing is still the most favoured marketing channel, even though a lesser number of professionals are checking emails this year, compared to last year. It seems they must be getting tired of the electronic onslaughts, as they’re [...]
Real estate agents don’t have it easy. At Optimasit we have worked with many Real Estate agents over the years, as we know a lot about their business and what they need to function effectively. We understand their workload and the issues they face on an average day. Real Estate agents have a tough job [...]
With the ever-increasing popularity of Instagram, the more opportunity you have as a business to utilize it for marketing. Of course, the more businesses doing this, the more competition you have, so you’ll need to be on top of your Instagram game in order to keep the picture looking pretty. Although Instagram is functional and [...]
