The Future of Real Estate Businesses

Coastal real estate targeting mainly foreigners or nationals with their primary residence at a significant distance, is changing dramatically now that Spain has come out of recession. Opportunists all around are opening agencies as they seem to popup as mushrooms...yet the market is expanding, the sales pie is to be shared with many more players. Having [...]

June 28th, 2016|

Why Apps and Social Media Platforms connect you with customers

Approximately over the last decade the situation has been the same: with both innovations in technology and competition continually accelerating - plus trends changing at dizzying speeds - marketers have to be sure to be on top of their game, either personally or via a reliable associate. App development in Marbella is no exception to [...]

May 23rd, 2016|

What you Need to Know about Winning Web Designs

Looking for a web designer in Malaga  – or web design in Marbella - might leave you scratching your head. Sure, there are a lot of options and web design is a thoroughly competitive market – that’s because with all of the other websites floating out there on the ether, it is imperative to choose [...]

May 9th, 2016|

How to Polish your Business Communication Skills Fast

We all need business communication skills, but it isn’t something we are born with – it’s something we learn, and all too often via mistakes! Now that competition is ever increasing, having polished communication skills certainly gives you the edge.It doesn’t mean you’ll sweet-talk your way through interviews, business meetings and sales pitches; it means [...]

April 22nd, 2016|

CRM for Real Estate

Isn't time to replace that antiquated Property MLS system? A truly revolutionary new solution for Real Estate Agencies has entered the market with a bang! For many years, the majority of real estate agencies on the Costa del Sol and beyond have been demanding a better solution than those available...until today! Optima-CRM is the newest [...]

February 8th, 2016|

AMS 2.0 for Real Estate Agencies is Now Generally Available delivers as one of the key Real Estate Marketing & Technologies players on Spain's Costa del Sol, its next version of the Agency Management System (AMS 2.0). AMS 2.0 is now generally available which means that also your Agency can benefit from the customised solution to better manage your Agency, your properties, your staff, [...]

April 27th, 2015|

Today Ranking in Google Just Got More Difficult…Again. Unless…

Today is the day that Google (finally) imposes on all websites to cater to the web's most used devices: Mobiles. With the majority of web searches now originating by mobile devices, Google now punishes all websites that are not built responsive (= format adapting to all screen sizes). Practically this means that if your website [...]

April 21st, 2015|

Bob is Alive! Launches New Agency Platform

You know Bob?     Maybe not yet but you will! Bob is the new kid on the block giving life to a brand new Real Estate Platform unifying Exclusive Properties (unavailable elsewhere), experts in Marketing & Sales, a professional administration & support team, and an (inter)national network of agents & financial advisors.   But who [...]

December 4th, 2014|

Why you should give a yahoo!

Okay I'll admit it - I am constantly lecturing clients about having some patience, while trying to calm them down after only two months because they expect their ranking to take a massive jump. But now the tables have turned patience is running thin;  but not because of time constraints constantly imposed on the [...]

September 22nd, 2014|


SEND MESSAGES ON PINTEREST NOW! It may not have been your chosen Social Media Channel of choice, it’s just for the ladies I hear you say! Well to be fair this has been the case up until now. A fair 80% -20% split in favour of women. Women have been responsible for 92% of the [...]

August 21st, 2014|