2 Affiliate Marketing Trends Coming This Year

What are some of the changes that could shape the industry in the near future? For affiliate marketing, I’ve outlined five trends that will continue to rise to the forefront in 2017. Vouchers, discounts and loyalty schemes will proliferate People are all about saving money, and there’s nothing new about that. Who doesn’t love a [...]

February 6th, 2017|

How Technology will Advance in 2017

The most predictable thing about technology is that it will continue to be one of the fastest-growing industries, spilling new products into the market at a rate we could only dream of keeping up with. If you are running a business you need the help of Marbella online marketing to upgrade your business to the [...]

January 20th, 2017|

3 Inexpensive Marketing Strategies for 2017

Marketing has a reputation for being expensive, but it doesn't have to be the case if you know what you're doing. Now that most marketing is done digitally, it is tempting to think that the only effective way to market consists of paying for ads and SEO. These certainly are effective ways to market, but [...]

January 9th, 2017|

Why Conversational Al is the Future of Marketing

Chatting with bots sounds a little futuristic, but in this regard the phrase ‘the future is now’ applies. As a consumer, when connecting with a service provider for answers, it’s answers that we’re most interested in. Navigating software and trawling through FAQs isn’t something most people want to give their time to. So does it [...]

December 7th, 2016|

9 Winning Real Estate Marketing Tactics

Competition in Spanish Real Estate is as fierce as ever, and the industry has been through a lot over the last ten years. Despite this, the Costa del Sol has always been and is set to continue to be a hot-spot, so the Real Estate industry in this region of Spain will power on through [...]

November 21st, 2016|

4 Social Media Trends Marketers Need to Use

If we were to do the same things on repeat, twenty-four-seven in our daily lives, we would soon be bored out of our minds; hence we try to add variants in to keep things interesting. Virtual lives are encroaching on material lives in a big way lately, with people living a significant portion of their [...]

October 24th, 2016|

3 ‘Must Know’ Content Marketing Facts

It is very easy to feel so confident in the content you’ve created that it becomes hard to imagine it being ignored. Your content may well be compelling and it’s easy to think that compelling is enough on it’s own. Unfortunately that’s not quite the case. Yes, content marketing is a powerful and popular method [...]

October 11th, 2016|

Marketing Success Through Positive Customer Experience

There are so many ways to market to consumers, and these are changing and evolving at a dizzying rate with new social media platforms and technology springing up all over the world in recent times. One of the more recent trends is to focus on the customer experience; brands that are successful in providing their [...]

September 22nd, 2016|

Optima-CRM for Real Estate in the press

Following the Real Estate Conference on 15.9.2016 in Marbella, here are some extracts from the press on the launch of Optima-CRM for Real Estate. [...]

September 19th, 2016|

Optima-CRM for Real Estate is Generally Available

This year's Real Estate Conference that was held on 15.9.2016 in Andalucía Lab, Marbella, saw a total of 86 companies participate, all in search of solutions on how to win in today's New Economy. OptimaSys, together with Dow Jones London announced the release to the general public of the Optima-CRM for Real Estate solution. [...]

September 15th, 2016|