About Marketing

This author has not yet filled in any details.
So far Marketing has created 39 blog entries.

Social Media Addiction is Destroying Relationships

Social media is such a huge part of our daily lives now that it is hard to remember how we behaved when it didn’t exist. We actually talked to each other on the phone. The first relationship challenge that came along was text messaging, which rapidly replaced phone calls for various reasons. Although seemingly convenient, [...]

June 8th, 2017|

3 Objectives for Successful Mobile Apps

Mobile apps are an incredibly useful tool for building your business, and for many businesses with serious aspirations, building an app is the logical next step. If you decide to go down this road, you’ll first need to be sure what your objectives are; next, you’ll start to form your strategy. What are your objectives [...]

May 22nd, 2017|

Real Estate Agents: Are You Utilizing These 3 Social Media Platforms?

These days if you want to run a successful business, your communications must be polished and consistent. You must be prepared to chew the cud with customers, and to be practically on call to respond to messages and comments; this is something Real Estate agents do all day long in the flesh, but perhaps not [...]

May 9th, 2017|

How to Make Your Content Work for Your Business

Most businesses have come to realise that content marketing for their website has become an essential part of the marketing mix, as opposed to simply being nice to have. As we’ve already mentioned in a previous blog, committing to content, being consistent and making it work within your SEO parameters are all important factors. Particularly [...]

April 20th, 2017|

Five Reasons Startups Often Fail

More and more people are leaving full time employment to follow the dream of being their own boss. No more answering to an ungrateful and overbearing manager, no more bowing down to protocol or wading through bureaucratic red tape. Freedom to call the shots for yourself, doing things the right way. A chance to achieve [...]

April 11th, 2017|

Why It Might Be Time To Join The Dark Side

It’s nothing new - it’s been around for years but for some reason, the big brands like Adidas and USA Today are now jumping on this social opportunity. Dark Social is ominously named, yet all very innocent and above board, we promise. It is a direct line to your audience in an overcrowded web space. [...]

March 20th, 2017|

3 Surprising Technology Trends To Boost Your Business

With new forms of technology continuing to emerge into both society and business at unfathomable speeds, it is easy to miss things that can greatly benefit our lives. Most of us are on the ball when it comes to personal convenience, keeping track of which apps or devices most enhance our daily goals. Optimasit can [...]

December 21st, 2016|

Why Conversational Al is the Future of Marketing

Chatting with bots sounds a little futuristic, but in this regard the phrase ‘the future is now’ applies. As a consumer, when connecting with a service provider for answers, it’s answers that we’re most interested in. Navigating software and trawling through FAQs isn’t something most people want to give their time to. So does it [...]

December 7th, 2016|

9 Winning Real Estate Marketing Tactics

Competition in Spanish Real Estate is as fierce as ever, and the industry has been through a lot over the last ten years. Despite this, the Costa del Sol has always been and is set to continue to be a hot-spot, so the Real Estate industry in this region of Spain will power on through [...]

November 21st, 2016|

4 Social Media Trends Marketers Need to Use

If we were to do the same things on repeat, twenty-four-seven in our daily lives, we would soon be bored out of our minds; hence we try to add variants in to keep things interesting. Virtual lives are encroaching on material lives in a big way lately, with people living a significant portion of their [...]

October 24th, 2016|